“Happy Family” Contest in China
In Shanghai, APG partnered with Mum & Baby Talk, one of China’s top three magazines for moms-to-be (250,000 subscribers) for a "Happy Family" contest. Three hundred and twenty-three families participated in the contest. The event also generated twenty-eight articles about the health and nutritional benefits of American pistachios.
Owned by Shanghai Family Planning Association and China Eugenics Association, Mum & Baby Talk's goal is to deliver nutrition and care information for new moms during their entire pregnancy.