American Pistachios Growers’ Super Bowl Social Media Blitz

American Pistachios Growers’ Super Bowl Social Media Blitz

American Pistachios Growers took part in the Super Bowl festivities with a "Shockingly Healthy Pistachios" social media blitz. The posts used pistachios to spoof classic moments from football history, such as the halftime wardrobe malfunction, lights going out during the big game, left shark missing the beat, and the helmet catch. Super Bowl fans loved it, with more than 2.9 million consumers viewing American Pistachios Growers social media posts during the big game.