In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein. The advertorials also highlighted American pistachios’ nutritional benefits for active lifestyles, as well as cell aging and longevity.

Vanity Fair La Cucina Italiana

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Tuesday, September 1, 2020
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
Tuesday, September 1, 2020
APG distributed a news release that featured Italy’s top food expert, Erminia Ebner, offering up trekking advice from safety guidelines and tips to the best trekking snacks.