In June, American Pistachio Growers teamed up with select health and ﬁtness inﬂuencers who have a large following of health-conscious consumers. Through social media, APG used their inﬂuential voices and authenticity to reach a large audience of active consumers regarding the health and ﬁtness beneﬁts of pistachios.
American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word.
At ﬁtness events in Germany and Spain, American Pistachio Growers’ 100-calorie sample packages of pistachios were included in the race goody bags along with other nutritional snacks such as bananas, apples, water and juice.
American Pistachio Growers nutrition expert Dr. Ge presented the Clinical Research Progress of Nutrition and the Health Care Effect of Pistachios to over 200 nutrition professionals at the 2019 Academic Summit in Zhengzhou, China.
One study showed that by adding two ounces of pistachios into a daily snacking routine may help reduce damage to DNA. A second study showed that pistachios contain a high amount of melatonin, relative to other foods.
American Pistachio Growers partnered with Tencent Health channel, China's leading online video-media platform, for online shows featuring famous nutritionists and influencers to discuss the benefits of pistachios for people with desk jobs.