Start spreading the news. From now through January 5, 2020, APG's campaign videos will be displayed on digital billboards in New York's Times Square, one of the world's most famous and most visited tourist attractions.
On October 27, American Pistachio Growers partnered with Runner's World magazine for a Marathon Camp in Beijing. Twenty-five professional runners and 11 journalists attended the camp, which covered race preparation from training to nutrition and recovery foods such as pistachios.
In June, American Pistachio Growers teamed up with select health and ﬁtness inﬂuencers who have a large following of health-conscious consumers. Through social media, APG used their inﬂuential voices and authenticity to reach a large audience of active consumers regarding the health and ﬁtness beneﬁts of pistachios.
American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word.
At ﬁtness events in Germany and Spain, American Pistachio Growers’ 100-calorie sample packages of pistachios were included in the race goody bags along with other nutritional snacks such as bananas, apples, water and juice.
American Pistachio Growers nutrition expert Dr. Ge presented the Clinical Research Progress of Nutrition and the Health Care Effect of Pistachios to over 200 nutrition professionals at the 2019 Academic Summit in Zhengzhou, China.