American Pistachios: The Perfect Snack for Moms-To-Be

American Pistachio Growers’ continued goal is to increase awareness of the health and fitness benefits of American pistachios for mothers-to-be who have gestational diabetes. To this end, a series of digital advertisements appeared on three of China’s popular maternal websites. 

From May to June, the banners ads were linked to American Pistachio Growers’ “Happy Pregnancy” short videos, which were viewed more than 9 million times. Click here to view the short videos.

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Wednesday, October 16, 2019

In June, American Pistachio Growers teamed up with select health and fitness influencers who have a large following of health-conscious consumers. Through social media, APG used their influential voices and authenticity to reach a large audience of active consumers regarding the health and fitness benefits of pistachios.

 

Wednesday, October 16, 2019
American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word.