“I Love American Pistachios” Social Media Blitz in China
The use of short videos in social media is a growing trend, and they are especially popular in China. To raise awareness of the benefits of pistachios for women with gestational diabetes, APG created a miniseries titled, “I Love American Pistachios,” using short videos. The storyline is about a couple who meets, falls in love, marries, gets pregnant and has a healthy baby--all thanks to American pistachios. Each video promotes American pistachios as the perfect gift for love, a healthy pregnancy and a happy family. More than 17 million Chinese consumers viewed APG’s “I Love American Pistachios” social media blitz.