“I Love American Pistachios” Social Media Blitz in China

The use of short videos in social media is a growing trend, and they are especially popular in China. To raise awareness of the benefits of pistachios for women with gestational diabetes, APG created a miniseries titled, “I Love American Pistachios,” using short videos. The storyline is about a couple who meets, falls in love, marries, gets pregnant and has a healthy baby--all thanks to American pistachios. Each video promotes American pistachios as the perfect gift for love, a healthy pregnancy and a happy family. More than 17 million Chinese consumers viewed APG’s “I Love American Pistachios” social media blitz.

 

Click Here to view the entertaining videos

Latest News

Monday, August 31, 2020
In China, American Pistachio Growers joined forces with nutritionist Fangli Liang for a live-stream workshop to educate consumers about the complete protein benefits of American pistachios.
Monday, August 31, 2020
In Spain, a virtual press conference was conducted by American Pistachio Growers with their athlete ambassador, professional soccer player, Vicky Losada, and nutrition expert Dr. Nieves Palacios.
Monday, August 31, 2020

American Pistachio Growers collaborated with Men's Health in Italy with a mini-pistachio sports' nutrition guide, "Super Food in A Nutshell," American Pistachios Guide for Sports Nutrition from Men's Health.