“I Love American Pistachios” Social Media Blitz in China

The use of short videos in social media is a growing trend, and they are especially popular in China. To raise awareness of the benefits of pistachios for women with gestational diabetes, APG created a miniseries titled, “I Love American Pistachios,” using short videos. The storyline is about a couple who meets, falls in love, marries, gets pregnant and has a healthy baby--all thanks to American pistachios. Each video promotes American pistachios as the perfect gift for love, a healthy pregnancy and a happy family. More than 17 million Chinese consumers viewed APG’s “I Love American Pistachios” social media blitz.

 

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Sunday, October 27, 2019

On October 27, American Pistachio Growers partnered with Runner's World magazine for a Marathon Camp in Beijing. Twenty-five professional runners and 11 journalists attended the camp, which covered race preparation from training to nutrition and recovery foods such as pistachios.