“I Love American Pistachios” Social Media Blitz in China

The use of short videos in social media is a growing trend, and they are especially popular in China. To raise awareness of the benefits of pistachios for women with gestational diabetes, APG created a miniseries titled, “I Love American Pistachios,” using short videos. The storyline is about a couple who meets, falls in love, marries, gets pregnant and has a healthy baby--all thanks to American pistachios. Each video promotes American pistachios as the perfect gift for love, a healthy pregnancy and a happy family. More than 17 million Chinese consumers viewed APG’s “I Love American Pistachios” social media blitz.

 

Click Here to view the entertaining videos

Latest News

Sunday, February 24, 2019
Nearly 8,000 runners received a sample pack of pistachios in their goody bags in Italy’s Napoli Marathon in Naples, February 24 and Germany’s Bramfelder Winter Running Series, January 20 and February 17.
Friday, February 1, 2019
In February, more than 230 Italian journalist students attended a presentation by APG nutrition expert, Dr. Martina Donegani, regarding the research findings that earned pistachios a “Super Food Status.”
Friday, January 11, 2019
On January 11, APG nutritionist Dr. Sheng Ge, Deputy Director of the Institute of Nutrition and Health Foods, in Shanghai Tongji University Hospital, and Dr. Hongwei Guo, Director General of Shanghai Nutrition Society, collaborated on a presentation given to 120 nutrition professionals.