Crunch Time Promotion in China
American Pistachio Growers partnered with Tencent Health channel, China's leading online video-media platform, for online shows featuring famous nutritionists and influencers to discuss the benefits of pistachios for people with desk jobs. “American Pistachios, the Perfect Office Snack,” aired on Tencent Health’s Healthy Plus program, where professionals from different fields as well as celebrity guests spread health knowledge to a nationwide audience. Tencent Health is famous for its diversified interviews regarding Chinese citizens’ health concerns.
