Health and Fitness Message Viewed Over 1.3 Billion Times Across China

APG celebrated National Fitness Day in China with a month-long fitness promotion (July 25 to August 17) that included fitness training, a virtual health and fitness workshop and an online running challenge to educate fitness enthusiasts about the benefits of American pistachios.

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Tuesday, September 1, 2020
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
Tuesday, September 1, 2020
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.
Tuesday, September 1, 2020
APG distributed a news release that featured Italy’s top food expert, Erminia Ebner, offering up trekking advice from safety guidelines and tips to the best trekking snacks.