Fitness Training

American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China. The training sessions were led by fitness influencers who inspired and energized the participants with workouts and sports nutrition tips, including the importance of consuming complete proteins, such as American pistachios, before and after workouts. The Burning Calories with American Pistachios workout was live streamed on Weibo.

Fitness training

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Monday, February 1, 2021
During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.