Instagram Tour

In Germany, from January to February, APG’s “Health Nut” spokesperson and fashion photographer Jan-Ole Hoffman shared his weight-loss story on Instagram. Multiples times a week, Jan-Ole posted messages about his daily workouts and diet, sharing healthy snacks and recipes with pistachios. The goal of the campaign? Use a real-life testimonial to reach and persuade a large audience of consumers regarding the health and fitness benefits of American pistachios.

Jan Ole Instagram Tour

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Wednesday, October 16, 2019

In June, American Pistachio Growers teamed up with select health and fitness influencers who have a large following of health-conscious consumers. Through social media, APG used their influential voices and authenticity to reach a large audience of active consumers regarding the health and fitness benefits of pistachios.