Instagram Tour

In Germany, from January to February, APG’s “Health Nut” spokesperson and fashion photographer Jan-Ole Hoffman shared his weight-loss story on Instagram. Multiples times a week, Jan-Ole posted messages about his daily workouts and diet, sharing healthy snacks and recipes with pistachios. The goal of the campaign? Use a real-life testimonial to reach and persuade a large audience of consumers regarding the health and fitness benefits of American pistachios.

Jan Ole Instagram Tour

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Monday, February 1, 2021
APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.
Monday, February 1, 2021
During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.