Social Media Influencers

In June, American Pistachio Growers teamed up with select health and fitness influencers who have a large following of health-conscious consumers. Through social media, APG used their influential voices and authenticity to reach a large audience of active consumers regarding the health and fitness benefits of pistachios.

 

In China, American Pistachio Growers partnered with influencers representing foodies, moms-to-be, and the sport sector. 

Social Medi Influencers

 

American Pistachio Growers also collaborated with Marsha, a fitness and food blogger in Hamburg, Germany. On her blog, “Eine Prise Lecker,” she shares healthy and low-calorie recipes. Her focus: How to turn a “calorie bomb” into a low calorie healthy meal or snack by replacing the very fatty or sugary ingredients with healthier options.

Eine Prise Lecker

 

In Germany, American Pistachio Growers also connected with active consumers via Christian Cullmann (Culli Runs), an avid runner who posts on Instagram frequently about his running experiences and tips for a healthier lifestyle.

Culli Runs

Latest News

Monday, February 1, 2021
APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.
Monday, February 1, 2021
During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.