Social Media Influencers
In June, American Pistachio Growers teamed up with select health and ﬁtness inﬂuencers who have a large following of health-conscious consumers. Through social media, APG used their inﬂuential voices and authenticity to reach a large audience of active consumers regarding the health and ﬁtness beneﬁts of pistachios.
In China, American Pistachio Growers partnered with influencers representing foodies, moms-to-be, and the sport sector.
American Pistachio Growers also collaborated with Marsha, a ﬁtness and food blogger in Hamburg, Germany. On her blog, “Eine Prise Lecker,” she shares healthy and low-calorie recipes. Her focus: How to turn a “calorie bomb” into a low calorie healthy meal or snack by replacing the very fatty or sugary ingredients with healthier options.
In Germany, American Pistachio Growers also connected with active consumers via Christian Cullmann (Culli Runs), an avid runner who posts on Instagram frequently about his running experiences and tips for a healthier lifestyle.