Social Media Influencers Promote American Pistachios As A Healthy, Post-Workout Snack in South Korea
APG collaborated with Men's Health Magazine, one of the most popular fitness and lifestyle magazines in South Korea, for a "Men's Yoga Fever" event in May. Participants were taught about the many health benefits of eating pistachios and were given American pistachios to help recover after their yoga workout. 20 health-driven social media influencers attended and posted about the event. Several event participants shared their experience on their social media, promoting the health benefits of pistachios as a convenient, plant-based, post-workout snack.