In the U.S., American Pistachio Growers teamed up with Coffee with America, a syndicated weekly television show, to promote pistachios complete protein health and fitness benefits. 

In June, American Pistachio Growers teamed up with select health and fitness influencers who have a large following of health-conscious consumers. Through social media, APG used their influential voices and authenticity to reach a large audience of active consumers regarding the health and fitness benefits of pistachios.