During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.
Throughout January, APG has conducted media events and held presentations at nutrition conferences around the world to share the good news that pistachios can help boost the immune system.
APG participated in the 2020 annual meeting of Chinese Medical Doctor Association's media event, with a sponsored presentation by their nutrition expert Dr. Sheng Ge.
With more and more families preparing meals at home during the COVID-19 pandemic, APG teamed with popular foodie influencers in China to promote healthy home-cooked recipes with pistachios.
In South Korea, APG collaborated with Health Chosun for a live nutrition talk show with their medical reporter, Kum-Sook Lee, and food and nutrition professor, Sun-Ah Shim.
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.
APG distributed a news release that featured Italy’s top food expert, Erminia Ebner, offering up trekking advice from safety guidelines and tips to the best trekking snacks.
In China, American Pistachio Growers joined forces with nutritionist Fangli Liang for a live-stream workshop to educate consumers about the complete protein benefits of American pistachios.
