With more and more families preparing meals at home during the COVID-19 pandemic, APG teamed with popular foodie influencers in China to promote healthy home-cooked recipes with pistachios.
In South Korea, APG collaborated with Health Chosun for a live nutrition talk show with their medical reporter, Kum-Sook Lee, and food and nutrition professor, Sun-Ah Shim.
American Pistachio Growers kicked off the promotion with a Fitness Training collaboration with RENMAJUN FITSTART, a popular sports health club with 13 outlets and 520,000 members in China.
In Italy, APG collaborated with their leading health and lifestyle magazines, Vanity Fair and La Cucina Italiana, with advertorials to spread the word that American pistachios are a complete protein.
APG distributed a news release that featured Italy’s top food expert, Erminia Ebner, offering up trekking advice from safety guidelines and tips to the best trekking snacks.
In China, American Pistachio Growers joined forces with nutritionist Fangli Liang for a live-stream workshop to educate consumers about the complete protein benefits of American pistachios.
In Spain, a virtual press conference was conducted by American Pistachio Growers with their athlete ambassador, professional soccer player, Vicky Losada, and nutrition expert Dr. Nieves Palacios.
American Pistachio Growers collaborated with Men's Health in Italy with a mini-pistachio sports' nutrition guide, "Super Food in A Nutshell," American Pistachios Guide for Sports Nutrition from Men's Health.
American Pistachio Growers’ nutrition expert Dr. Mike Roussell was interviewed by television and radio morning news programs across the U.S. via Skype.
In the U.S., American Pistachio Growers teamed up with Coffee with America, a syndicated weekly television show, to promote pistachios complete protein health and fitness benefits.
