American Pistachio Growers launched its first-ever promotional campaign in India this month with advertising, retail promotions, endorsements, and a new website.
American Pistachio Growers’ continued goal is to increase awareness of the health and fitness benefits of American pistachios for mothers-to-be who have gestational diabetes.
In June, American Pistachio Growers teamed up with select health and fitness influencers who have a large following of health-conscious consumers. Through social media, APG used their influential voices and authenticity to reach a large audience of active consumers regarding the health and fitness benefits of pistachios.
American Pistachio Growers collaborated with M99 Beer, a popular craft beer sold in eight retail stores in Chengdu and Chongqing, China. The perfect pairing of American pistachios and M99 beer was celebrated through journalist events in each city to help spread the word.
At fitness events in Germany and Spain, American Pistachio Growers’ 100-calorie sample packages of pistachios were included in the race goody bags along with other nutritional snacks such as bananas, apples, water and juice.
American Pistachio Growers nutrition expert Dr. Ge presented the Clinical Research Progress of Nutrition and the Health Care Effect of Pistachios to over 200 nutrition professionals at the 2019 Academic Summit in Zhengzhou, China.
American Pistachio Growers participated in the Berlin Marathon Trade Show on September 29. More than 90,000 runners and consumers participated in the prerace event.
One study showed that by adding two ounces of pistachios into a daily snacking routine may help reduce damage to DNA. A second study showed that pistachios contain a high amount of melatonin, relative to other foods.
American Pistachio Growers nutrition expert in Spain, Dr. Nieves Palacios, spoke about nutrition and sports and the benefits of pistachios as a recovery snack.
American Pistachio Growers joined forces with two of France’s best mixologists for a workshop for social media influencers in Paris, France, on May 12.
